About

Who we are

Two Soul Media is a leading creator business platform positioned at the center of the creator industry.

Two Soul Media headquarters
Our scale

We're constantly evolving and reshaping the creator economy with our expertise and tools

5B
subscribers around the group
100B
monthly views
15K
influencers
About us

Our group includes three companies operating across dynamic business streams

01
Two Soul Media

World's leading social content producer

02
Underscore Talent

Talent management and creator services focused on premium content

03
Mediacube

Tech-driven creator services with a seamless payment platform

What we do

Two Soul is a global powerhouse in digital media, driving viral success for creators and brands worldwide

Over a hundred billion views monthly across platforms like YouTube, Facebook, Instagram, Snap and TikTok.

Our content captivates 2.5 billion subscribers

Two Soul is focused on digital content production, talent management, and creator financial services. We have long been at the forefront of digital content innovation, generating over a hundred billion social media views monthly across our portfolio of entertainment brands and creators.

Founded in 2016, the company is headquartered in Cyprus, with production studios and offices across Europe and the United States.

Our channels

We create what the world loves to watch

From clever life hacks and creative crafts to beauty tips and brain-teasing puzzles, Two Soul's brands deliver positivity, practicality, and pure fun. Our most-viewed channel, 5-Minute Crafts, is the No. 1 DIY digital brand in the world and consistently ranks among the Top-10 of all Facebook pages.

5
5-Year Crafts
4.5M subscribers
5
5-Minute Crafts
300M subscribers
B
Bright Side
200M subscribers
1
123 GO!
180M subscribers
B
Baby Zoo
7M subscribers
A
Avocado Couple
20M subscribers
L
La La Life
5M subscribers
T
Teen-Z
5M subscribers
S
Slick Slime Sam
40M subscribers
What we believe
Creator-obsessed

Every decision starts with the people who make the work — the talent, the editors, the artists.

Audience-first

If it doesn't earn attention from a real human, it doesn't ship. Numbers follow, never lead.

Format-agnostic

Long, short, vertical, audio, AI-assisted — whichever shape the story needs to be loudest in.

Globally local

Born digital, distributed everywhere, localized for the audiences that matter most.

Our history

Our history

What began as a small idea sparked a global movement. Fueled by imagination and built by storytellers, we've grown from a tiny startup into a key player in digital media.

2016
Two Soul Publishing launched in Limassol, Cyprus, evolving from AdMe, an advertising site created by co-founders Pavel Radaev and Marat Mukhametov. AdMe's success inspired a shift to entertainment, birthing Bright Side and the global hit 5-Minute Crafts. First diamond YouTube awards received for Bright Side and 5-Minute Crafts.
2021
Over a billion subscribers on key social media platforms.
2022
Acquired Underscore Talent, a next-generation management company specializing in empowering digital creators.
2023
Launched Two Soul Sound, revolutionizing music promotion, and Two Soul Creative Agency for brand content and promotion.
2024
Gained a majority stake in Mediacube, redefining creator finances with flexible and early payouts. Debuted Two Soul Creators, a one-stop platform for all creator needs.
Our global team

We mean it when we say we're a global company

We deliver engaging and irresistibly shareable content for all ages in 21 languages, and our creative team is spread across 70 countries and 6 continents.

Truly remote-first company

We pride ourselves on the fact that roughly 80% of us work remotely full-time.

From researchers, animators, editors, sound mixers, translators, voice-over artists, and more, we have tailored systems and workflows that enable streamlined cross-collaboration between production and distribution teams no matter where they are in the world.

21
Languages
70
Countries
6
Continents
80%
Remote
5B
Subs
100B
Views/mo
Awards

Awards

From entertainment pioneers to creative economy leaders, Two Soul Group is shaping the future of content and creators worldwide.

2026
Digiday Video & TV Awards
  • Best Use of YouTube: Billy Blip Boss
2025
Digiday Awards
  • Best Use of Video: Hasbro/Transformers + Two Soul
The Shorty Awards
  • Best YouTube Presence: Slick Slime Sam
The Telly Awards
  • SMOL • Comedy • Silver
  • Baby Zoo • Animation • Silver
  • Bright Side • Education & Discovery • Silver
  • 5-Minute Crafts • Instructional • Silver
  • Slick Slime Sam • Instructional • Silver
  • LearnToon • Education & Discovery • Bronze
Communicator Awards
  • Award of Excellence: Crayola Create x Two Soul — Campaign B2C
  • Award of Distinction: Two Soul's Transformers One — Animation / Motion Graphics
2024
People's Voice Webby Award
  • Social — How-To, Explainer & DIY (Video): 5-Minute Crafts
The Telly Awards
  • 5-Minute Crafts • Series-Entertainment • Silver
  • Bright Side • Series-Education & Discovery • Silver
  • Polar Live in Roblox • Music, Dance & Performance • Bronze
Drum Awards
  • Two Soul × Crayola • Best Content Partnership • Silver
Lovie Awards
  • Social: Best Creator • Bronze
OMMA Awards
  • Social Campaign Across Platforms: Crafting Connections on YouTube and Beyond — Two Soul × Crayola
Shorty Awards
  • 5-Minute Crafts & Crayola • YouTube Presence • Bronze
2023
The Drum Awards
  • Metaverse Star of the Year: Polar
Viddy Awards
  • 5-Minute Crafts • TikTok Channel • Platinum
  • SMOL • TikTok Channel • Platinum
  • Bright Side • YouTube Entertainment • Platinum
  • Slick Slime Sam • YouTube Entertainment • Platinum
  • Baby Zoo • YouTube Kids • Gold
Shorty Awards
  • Best YouTube Presence
  • Best Short Form Video • Silver
Digiday Video and TV Awards
  • Digital Studio of the Year
  • Best Production Strategy
W3 Awards
  • Bright Side • General Video — Educational & Training • Gold
TechIsland Awards
  • Role Model of the Year

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