News, ideas and behind-the-scenes.
Updates from across the Two Soul Media team — partnerships, launches, lessons learned.
Two Soul Media launches its global creator network
We're rolling out a new model for working with creators — flexible deals, real growth support, and shared upside.
The state of vertical video in 2026
What we've learned from producing thousands of vertical-first pieces over the past year — and where the format is headed.
Two Soul Media and Northwave announce a multi-year content partnership
We're teaming up with the Northwave network on a slate of original travel and lifestyle programming.
AI dubbing, done right: how we localize without losing the soul
A behind-the-scenes look at the workflow our AI production lab uses to dub content into 20+ languages.
Behind the scenes of our new music division
We opened a music artist services arm last year. Here's what we've learned, and what we're building next.
We're hiring across every team — here's what we're looking for
An update on the roles we're prioritizing in 2026 and what it's actually like to work here.
What we shipped in Q1
A quick recap of the work, partnerships and product launches our teams shipped in the first quarter of 2026.
Branded entertainment isn't advertising. Here's the difference.
Why the brands winning on YouTube and TikTok are the ones treating content as content, not as ads in disguise.
1 Billion Followers Summit welcomes our CEO
Our CEO Louisa Ioannidou joined the world's biggest creator-economy stage to talk about the future of digital media.
'Drum' roll… honored at the Global Marketing Awards
Our incredible partners and our team picked up new hardware at The Drum Awards Festival.
Our FAST channels launch on VIDAA-powered Smart TVs
Our full lineup of FAST channels rolls out across the Americas through a new distribution partnership with VIDAA.
'Spooktacular Creativity' with Crayola — live on YouTube Kids
Our Crayola Create program just got the YouTube Kids Halloween Special Deal — pumpkins at the ready.
Louisa Ioannidou named CEO of Two Soul Media
We're announcing the launch of Two Soul Media — a new standalone division for our owned & operated brands and creative agency.
Banijay Kids & Family and Two Soul unveil a digital-first co-production
A new collaboration with Banijay Kids & Family bringing fresh kids and family programming to global audiences.
We're expanding to Tencent Video with our family IPs
In partnership with Shanghai Qinbao, we're bringing our globally popular IPs to one of China's biggest OTT platforms.
SHRT & sweet — we're in the middle of a made-for-mobile renaissance
Why short-form, vertical-first storytelling is the most exciting format to build for right now.
Hitting the road with our FAST channels on ScreenHits TV
Buckle up — our most popular FAST channels are now live on ScreenHits TV.
We won Best YouTube Presence at the 2025 Shorty Awards
Our beloved character Slick Slime Sam took home one of the night's biggest honors.