SHRT & sweet — we're in the middle of a made-for-mobile renaissance

We're in the middle of a made-for-mobile renaissance. Vertical-first storytelling is no longer just a TikTok-native curiosity — it's a real format with real production grammar and real audiences.

Our team has been investing heavily in this space across our owned brands and our partner programs. We're seeing audience retention curves we haven't seen since the early days of YouTube.

If you're a brand or creator thinking about how to lean in, drop us a line.